A specific product category with a small target audience.

Product research:

The process of finding profitable products to sell on Amazon.

Product listing:

A page on Amazon that displays information about a product, including its title, description, price, and images.

Sales rank:

A ranking system used by Amazon to indicate a product’s popularity and sales performance in its category.

Keyword research:

The process of identifying relevant keywords and search terms to optimize product listings and improve visibility on Amazon.

Product sourcing:

The process of finding suppliers and manufacturers to produce or provide products for sale on Amazon.


Fulfillment by Amazon, a service offered by Amazon that allows sellers to store and ship their products directly from Amazon warehouses.

Private label:

A branding strategy where a seller creates their own unique product and sells it under their own brand name.

White label

It refers to a product or service that is produced by one company and sold under another company’s brand name. In other words, the original manufacturer or provider creates a generic product or service that can be rebranded and sold by a third party under their own brand name


Return on investment, a metric used to evaluate the profitability of an investment.


Amazon Standard Identification Number, a unique identifier assigned to every product listed on Amazon.


Universal Product Code, a barcode used to identify and track products in the supply chain.


Best Seller Rank, a measure of a product’s sales performance relative to other products in its category.


Pay-per-click, a type of advertising where advertisers pay each time a user clicks on their ad.


Advertising cost of sales, a metric used to measure the effectiveness of Amazon PPC campaigns.


Click-through rate, the percentage of users who click on a link or ad compared to the total number of users who saw it.

Conversion rate:

The percentage of users who make a purchase after visiting a product listing.

Reviews and ratings:

Customer feedback and opinions on a product, displayed on the product listing page, which can influence a buyer’s purchasing decision.


The practice of buying products from one marketplace or store and reselling them at a higher price on another marketplace.


Pay-Per-Click, an advertising model where advertisers pay each time a user clicks on one of their ads.

Click-through rate (CTR):

The percentage of users who click on an ad after seeing it.

A/B testing:

The process of comparing two versions of a product listing or advertisement to determine which one performs better.

Inventory management:

The process of tracking and controlling inventory levels to ensure that products are always in stock and available for sale.

Refunds and returns:

The process of handling customer returns and refunds, including managing the return process and issuing refunds.

Amazon fees:

The various fees charged by Amazon to sellers, including referral fees, fulfillment fees, and subscription fees.

Profit margin:

The percentage of revenue that represents a company’s profit after deducting all expenses.


The practice of selling counterfeit or fake versions of popular products on Amazon.